Innovation Alphabet

Attack Surface

In a nutshell

The term attack surface refers to the part of a system that may be subject to attack or breach by hackers. The smaller that surface is, the easier it will be to protect it. Indeed, the internet is an ocean of deep, dark waters: those who navigate it must be aware that they are exposing themselves to a flood of digital risks. Yet, ironically, we do not need a big boat to shelter us.

A pirate ship as the Attack Surface quickcard header image A pirate ship as the Attack Surface quickcard header image
How to reduce the Attack Surface

The overall attack surface is much larger than we imagine and consists of a multitude of subjects often difficult to track. For example, in public spaces such as hotels, airports, and coffee shops, hackers can target employees when they access free Wi-Fi. Another method involves targeting employees on their home networks. Or, again, they can attack directly your corporate network, that you put great effort to protect. But hackers can also target your company through other companies you do business with.

The overall attack surface is much larger than we imagine

Identify vulnerabilities: You should keep in mind that the attack surface includes all access points and all terminals. But it also includes the paths that data take out of and into applications, along with any codes that protect those paths (passwords and encryptions).

Identify the types of users: Who can access each point in the system? It is not useful to focus on names and badge numbers – it is better to think about the types of users and what they might be looking for.

Conduct a risk evaluation: Which points hold the most users and have the highest level of vulnerability? These are the areas that should be fortified first. There are software programs that can unearth problems that were thought not to exist.

Protect your relationships: How is it possible to understand that you are dealing with a data violation? How does a company act in response to a threat? It may be helpful, if so, to review the company’s IT regulations.

Application Fields

The area of application is almost exclusively IT. Companies should constantly monitor their “attack surfaces” and block potential dangers as quickly as possible. Simultaneously, they should try to minimize the area exposed to hacking to reduce the risk of successful cyber-attacks.

I said “almost”, because attacks can occur as much digitally remotely as by physically accessing the company. That’s why there are cybersecurity agencies capable of testing a company’s cyber and physical security through real espionage activities and James Bond-like tools. A hybrid data-driven approach that uses automated scans and manual verification.

However, such countermeasures may be difficult to implement because they seemingly run counter to the industry’s attempt to expand the digital footprint and embrace new technologies. It should be remembered that the concept of an attack surface includes every input provided by a user, every protocol, every system interface, and all services such as network ports.

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Business Functions

• Expanse for the U.S. Federal Agency
The U.S. federal government agency possessed information in data silos between its headquarters, its security operations center, and various field offices, making IT security policies difficult to enforce in a decentralized network on the one hand, and many Intenet-connected assets vulnerable on the other. However, the agency worked with Expanse – a North American company that helps corporate teams monitor (and discover) their Internet-connected assets – to protect numerous points of exposure before hackers could exploit them.

• Microsoft Attack Surface Reduction
Attack Surface Reduction (ASR) are rules that are part of Windows Defender Exploit Guard and that block certain processes and tasks, with the goal of limiting risky behavior and helping protect various organizations. Microsoft knows that applications such as Outlook and Office are the ones most used, and consequently also those most at risk: protecting them must be a priority.

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Check out more of the Innovation Alphabet:

Gamification

Gamification

Gamification is actually adding a game-like element to make more fun and engaging something that’s not necessarily a game. It’s all about turning a task that might be boring or difficult into a more enjoyable and motivating activity. You can also earn points, badges, and rewards for completing certain actions or challenges. Are you ready to play?

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Business Intelligence

Business Intelligence

A smart business means efficiency: Business Intelligence represents the ability to collect up-to-date data, present it in easy-to-understand formats, and deliver it in a timely manner to employees. Making data-driven decision-making and management processes leads to competitive advantage, reduces inefficiencies, and improves productivity and service at all levels.

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Artificial Scarcity

Artificial Scarcity

We often tend to desire what we cannot have. Or what we are in danger of losing: Artificial Scarcity is a strategy that flaunts a limited number of items that do not correspond to actual availability. The goal is to stimulate the perception in consumers that the stock of items is about to run out and thus create a need based on the “fear of being cut off” or the intention to buy the item in order to resell it at a higher price.

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Subscription Model

Subscription Model

A subscription model is a business tool that generates revenue by charging customers a fee at regular intervals. The company provides products or services to subscribers on a subscription basis, usually monthly or annually. In this way, loyalty has become more important than acquiring new users.

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Holacracy & Flat Organization

Holacracy & Flat Organization

A “flat organization” breaks down the traditional hierarchy and removes its negative connotation, while “holacracy” is the business tool that facilitates its formation. Flat organizations place more emphasis on communication and collaboration, aspiring to a distributed decision-making process that gives each employee a voice. But this is a model that is difficult to implement.

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Mass Customization

Mass Customization

Mass customization is an initiative adopted by companies to embrace the increasingly diversified needs of customers. By offering customizable products and services, consumers feel engaged and can bring their creativity into play. Brands gain from this a boost in perceived value and the opportunity to fuel a positive word-of-mouth marketing.

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Coopetition

Coopetition

If you can’t beat them, join them. Coopetition is a business strategy that defines cooperative and competitive relationships between competing companies in the same young or high-growth market. The goal is to travel a stretch of road together to lower initial research and development costs. Once the desired results are achieved, the companies will return to being enemies as before.

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MVP

MVP

To the disappointment of all sports fans, this is not an article about Michael Jordan. In the language of business, MVP stands for Minimum Viable Product and indicates the version of a new product that has enough features to attract customers. In this way, a team can gather the most feedback with the least effort, improve the prototype, and validate its sale.

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Agile

Agile

Agile is an approach to software development designed to respond to change. Teams quickly analyze the context in which they operate, identify uncertainties faced, and figure out how to adapt to always move forward. Interaction between individuals comes before processes and tools; collaboration with the customer is more important than negotiating contracts.

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Bounded Rationality

Bounded Rationality

The best solutions always come to mind when it is too late. This is because human beings tend to make decisions on the basis of satisfaction rather than optimization. Bounded Rationality means that we are unable to think clearly and linearly, we proceed by trial and error and forget all the possible variables that affect the process. But we are also flawed.

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