Featured INSIGHTs
Digital Transformation is no longer optional.
Check your starting state to integrate digital technologies in every part of your business to create new value and gain a competitive advantage. Hurry — before it’s too late!
Featured INSIGHTs
AI explained: defining its scope today.
Artificial Intelligence is not strictly defined. Basically, it is a computer system able to make decisions in an independent and flexible way. It offers powerful tools for many typical human activities.
Featured INSIGHTs
A journey through your employee’s experience.
Did you know sometimes employees can be more valuable than customers? Customers will be the first to notice if your staff is well managed and encouraged, and your entire company will benefit.
ARTICLES & Guides
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Articles and guides complete with all the concrete examples, best practices, and roadmaps you are looking for.
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Articles & Guides
Digital Tools & Innovation Resources: the best sources for your innovation process
March 15, 2023
Articles & Guides
Digital Communication: how to develop an effective one
March 15, 2023
Articles & Guides
Editorial Plan: how to build a winning one
March 15, 2023
Articles & Guides
Personal Branding & Thought Leadership: how to gain digital authority
March 15, 2023
Articles & Guides
Innovation Strategy & Innovation Management: best practice and examples
March 15, 2023
Articles & Guides
Employee Journey: how to track employee experience in 6 simple steps
March 15, 2023
Articles & Guides
Digital Transformation for Human Resources: stages, tools and new skills
March 15, 2023
Articles & Guides
Digital Public Affairs: how to employ effective institutional communication
March 15, 2023
Articles & Guides
Digital PR: public relations in the digital age
March 15, 2023
Canvases & Tools
Jump to Lightspeed.
Practical tools, canvases, and summaries to turn your strategy into reality.
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Canvases & Tools
Grassroots Campaign Pillars
March 15, 2023
Canvases & Tools
Digital PR Canvas
March 15, 2023
Canvases & Tools
Digital HR Transformation Canvas
March 15, 2023
Canvases & Tools
Crisis Management Checklist
March 15, 2023
Canvases & Tools
Digital Collaboration Tools
March 15, 2023
Canvases & Tools
Personal Branding Canvas
March 15, 2023
INNOVATION ALPHABET
Speak the language
of the future.
Your digital and innovation “Rosetta Stone”, with hundreds of entries explained quickly but thoroughly.
Navigate the Alphabet
Gamification
Gamification
Gamification is actually adding a game-like element to make more fun and engaging something that’s not necessarily a game. It’s all about turning a task that might be boring or difficult into a more enjoyable and motivating activity. You can also earn points, badges, and rewards for completing certain actions or challenges. Are you ready to play?
Dive In
Business Intelligence
Business Intelligence
A smart business means efficiency: Business Intelligence represents the ability to collect up-to-date data, present it in easy-to-understand formats, and deliver it in a timely manner to employees. Making data-driven decision-making and management processes leads to competitive advantage, reduces inefficiencies, and improves productivity and service at all levels.
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Artificial Scarcity
Artificial Scarcity
We often tend to desire what we cannot have. Or what we are in danger of losing: Artificial Scarcity is a strategy that flaunts a limited number of items that do not correspond to actual availability. The goal is to stimulate the perception in consumers that the stock of items is about to run out and thus create a need based on the “fear of being cut off” or the intention to buy the item in order to resell it at a higher price.
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Subscription Model
Subscription Model
A subscription model is a business tool that generates revenue by charging customers a fee at regular intervals. The company provides products or services to subscribers on a subscription basis, usually monthly or annually. In this way, loyalty has become more important than acquiring new users.
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Holacracy & Flat Organization
Holacracy & Flat Organization
A “flat organization” breaks down the traditional hierarchy and removes its negative connotation, while “holacracy” is the business tool that facilitates its formation. Flat organizations place more emphasis on communication and collaboration, aspiring to a distributed decision-making process that gives each employee a voice. But this is a model that is difficult to implement.
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Mass Customization
Mass Customization
Mass customization is an initiative adopted by companies to embrace the increasingly diversified needs of customers. By offering customizable products and services, consumers feel engaged and can bring their creativity into play. Brands gain from this a boost in perceived value and the opportunity to fuel a positive word-of-mouth marketing.
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Coopetition
Coopetition
If you can’t beat them, join them. Coopetition is a business strategy that defines cooperative and competitive relationships between competing companies in the same young or high-growth market. The goal is to travel a stretch of road together to lower initial research and development costs. Once the desired results are achieved, the companies will return to being enemies as before.
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MVP
MVP
To the disappointment of all sports fans, this is not an article about Michael Jordan. In the language of business, MVP stands for Minimum Viable Product and indicates the version of a new product that has enough features to attract customers. In this way, a team can gather the most feedback with the least effort, improve the prototype, and validate its sale.
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Agile
Agile
Agile is an approach to software development designed to respond to change. Teams quickly analyze the context in which they operate, identify uncertainties faced, and figure out how to adapt to always move forward. Interaction between individuals comes before processes and tools; collaboration with the customer is more important than negotiating contracts.
Dive InPODCAST & RADIO
Listen to the voices
of innovation.
The weekly show featuring C-levels from all industries — for managers ready to tackle the future today.
Explore episodes
S07E08 • 36 Min
How to invest in tech-savvy European startups
February 14, 2023
S07E07 • 44 Min
How to turn home in the main health resort
February 14, 2023
S07E06 • 30 Min
How to turn startups into unicorns
February 14, 2023
S07E05 • 33 Min
How to cope with advanced cyber attacks
February 14, 2023
S07E04 • 34 Min
How to make real estate fast and transparent
February 14, 2023
S07E03 • 32 Min
How to invest in digital healthcare philosophically
February 13, 2023
S07E02 • 37 Min
How to embed energetic efficiency in a stylish design
February 13, 2023
S07E01 • 40 Min
How to rethink finance sustainably
February 13, 2023