Digital Wellbeing
Innovation Alphabet
Digital Wellbeing
in a nutshell
Digital wellbeing represents the state of mental, physical, and emotional health resulting from a healthy relationship with technology. It is a dynamic process aimed at an optimal state of balance. Only through control of increasingly intrusive and ubiquitous technology can we harness its potential to our advantage. Otherwise, we risk dangerous repercussions.
Application Fields
• Corporate setting: Digital wellbeing can be applied in the corporate world with the aim of improving the relationship between employees and technology so as to increase productivity and promote dialogue and discussion between workers and leadership.
• Educational scope: A state of digital wellbeing can ensure proper education and can help students focus on studying and eliminate distractions. Taking advantage from the benefits of technology without being overwhelmed by it.
• Personal sphere: It may seem obvious, but building a healthy and conscious relationship with technology contributes to increased mental and physical wellbeing, higher empathy toward others and oneself, satisfaction, and orientation toward one’s goals.
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Industries
• Digital Wellbeing in the corporate environment
Since 2012, Volkswagen has blocked its employees from e-mail outside working hours. The idea is that the reduction of messages may facilitate planning for the coming week and encourage direct interpersonal communication between employees.
• Digital Wellbeing in the workplace
Scandinavian telecommunications company Telenor has introduced “Workfulness,” a training program based on neuroscientific theories focused on decision making. Based on the assumption that a state of constant technological connectedness is stressful, Workfulness aspires to the elimination of distractions and incorporates disconnection strategies for customers and employees: technology-free meetings and working hours during which no e-mail is received. As if that were not enough, it also disables pop-ups and notifications on smartphones and computers.
Business Functions
• Digital Wellbeing in support of people
Apple allows you to monitor your time spent on apps and particularly on social media through the “Screen Time” features, so you can assess your digital addiction. As a result, you can set limits to try to curb your smartphone, tablet, or PC usage.
Some of the iOS 12 Screen Time features – image courtesy of Apple
• Digital Wellbeing in support of work time management
The tomato technique is a time management method developed in the 1980s that uses a timer to divide work into intervals with an average duration of 25 minutes, separated by short breaks. The technique aims to teach first of all to reconsider time as a valuable ally in perfecting study and work processes. Tomato is a tool aimed at minimizing anxiety and maximizing concentration.
• Digital Wellbeing in support of concentration
Forest is an application based on the principle that observing a growing plant would help to relax and increase concentration. The user can virtually plant a tree and focus on an activity away from the smartphone. Each time, however, the fledgling planter leaves the app to use another one – thereby distracting himself from his efforts – the tree dies. A deterrent for friends of nature.
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Check out more of the Innovation Alphabet:
Gamification
Gamification
Gamification is actually adding a game-like element to make more fun and engaging something that’s not necessarily a game. It’s all about turning a task that might be boring or difficult into a more enjoyable and motivating activity. You can also earn points, badges, and rewards for completing certain actions or challenges. Are you ready to play?
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Business Intelligence
Business Intelligence
A smart business means efficiency: Business Intelligence represents the ability to collect up-to-date data, present it in easy-to-understand formats, and deliver it in a timely manner to employees. Making data-driven decision-making and management processes leads to competitive advantage, reduces inefficiencies, and improves productivity and service at all levels.
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Artificial Scarcity
Artificial Scarcity
We often tend to desire what we cannot have. Or what we are in danger of losing: Artificial Scarcity is a strategy that flaunts a limited number of items that do not correspond to actual availability. The goal is to stimulate the perception in consumers that the stock of items is about to run out and thus create a need based on the “fear of being cut off” or the intention to buy the item in order to resell it at a higher price.
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Subscription Model
Subscription Model
A subscription model is a business tool that generates revenue by charging customers a fee at regular intervals. The company provides products or services to subscribers on a subscription basis, usually monthly or annually. In this way, loyalty has become more important than acquiring new users.
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Holacracy & Flat Organization
Holacracy & Flat Organization
A “flat organization” breaks down the traditional hierarchy and removes its negative connotation, while “holacracy” is the business tool that facilitates its formation. Flat organizations place more emphasis on communication and collaboration, aspiring to a distributed decision-making process that gives each employee a voice. But this is a model that is difficult to implement.
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Mass Customization
Mass Customization
Mass customization is an initiative adopted by companies to embrace the increasingly diversified needs of customers. By offering customizable products and services, consumers feel engaged and can bring their creativity into play. Brands gain from this a boost in perceived value and the opportunity to fuel a positive word-of-mouth marketing.
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Coopetition
Coopetition
If you can’t beat them, join them. Coopetition is a business strategy that defines cooperative and competitive relationships between competing companies in the same young or high-growth market. The goal is to travel a stretch of road together to lower initial research and development costs. Once the desired results are achieved, the companies will return to being enemies as before.
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MVP
MVP
To the disappointment of all sports fans, this is not an article about Michael Jordan. In the language of business, MVP stands for Minimum Viable Product and indicates the version of a new product that has enough features to attract customers. In this way, a team can gather the most feedback with the least effort, improve the prototype, and validate its sale.
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Agile
Agile
Agile is an approach to software development designed to respond to change. Teams quickly analyze the context in which they operate, identify uncertainties faced, and figure out how to adapt to always move forward. Interaction between individuals comes before processes and tools; collaboration with the customer is more important than negotiating contracts.
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Bounded Rationality
Bounded Rationality
The best solutions always come to mind when it is too late. This is because human beings tend to make decisions on the basis of satisfaction rather than optimization. Bounded Rationality means that we are unable to think clearly and linearly, we proceed by trial and error and forget all the possible variables that affect the process. But we are also flawed.
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