Micromobility
Innovation Alphabet
Micromobility
In a nutshell
Traffic congestion in large cities and the resulting increase in pollution make it necessary to encourage more sustainable mobility. On the rise, therefore, is so-called micromobility, a subcategory that includes smaller and lighter vehicles such as bicycles and scooters. It can be a key element in improving the quality of life in European cities: micro-solutions for macro-problems.
Application Fields
• Moving around the city: Micromobility means of transportation are an ideal solution for dealing with city traffic. Electric scooters, since the beginning of the pandemic, have become the most popular sharing vehicle in Italy in just over a year. In general, however, the average weight of shared vehicles has decreased significantly. Electric micromobility can create a distributed, multimodal transportation system that makes use of sustainable vehicles and business models.
• City tour guides: Another potential application of micromobility is the use of electric means of transportation to encourage city sightseeing. In this case, the device most frequently used is the Segway – a kind of more stable smart scooter that follows the movements of the driver’s body – because it is particularly maneuverable, and easy to use.
• Scouting inside large warehouses: One mode of travel employed in large warehouses by logistics and warehouse workers – who frequently have to travel medium to long distances – is characterized by micromobility tools, such as electric scooters, segways, monowheels, and hoverboards. Small means of transportation that replace walking and thus enable workers to make the commute faster and less strenuous.
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Industries
• Micromobility in the energy industry
Enel X is an Eni Group company specializing in providing citizens with innovative products and services to support energy transformation with a view toward sustainable development. In collaboration with Bird, an American micromobility company, Enel X has created an electric scooter rental service that can be used through the Enel X JuicePass app. There are more than 5,000 electric scooters available in the Italian cities of Turin, Rome, Milan, Verona, Rimini, and Pesaro.
• Micromobility in the service industry
Emotion Bike is a start-up founded in 2018 and specialized in organizing experiential e-bike tours in Emilia-Romagna. The routes offered vary according to users’ tastes and needs. There is a choice between food and wine, cultural and outdoor routes. Each itinerary is aimed at discovering the beauty of Emilia-Romagna on board of a non-polluting means of transportation.
• Micromobility and sharing platforms
Gogoro is a Taiwanese leading technology company which, in 2019, launched the scooter sharing platform GoShare. The greatest peculiarity of the service is undoubtedly the Gogoro Network: an intelligent energy platform that introduced a new generation of swappable refueling. This means that GoShare customers are able to extend their energy and riding distance for as long as they need. A smart, scalable and continually optimized solution for cities.
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Check out more of the Innovation Alphabet:
Gamification
Gamification
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Business Intelligence
Business Intelligence
A smart business means efficiency: Business Intelligence represents the ability to collect up-to-date data, present it in easy-to-understand formats, and deliver it in a timely manner to employees. Making data-driven decision-making and management processes leads to competitive advantage, reduces inefficiencies, and improves productivity and service at all levels.
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Artificial Scarcity
Artificial Scarcity
We often tend to desire what we cannot have. Or what we are in danger of losing: Artificial Scarcity is a strategy that flaunts a limited number of items that do not correspond to actual availability. The goal is to stimulate the perception in consumers that the stock of items is about to run out and thus create a need based on the “fear of being cut off” or the intention to buy the item in order to resell it at a higher price.
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Subscription Model
Subscription Model
A subscription model is a business tool that generates revenue by charging customers a fee at regular intervals. The company provides products or services to subscribers on a subscription basis, usually monthly or annually. In this way, loyalty has become more important than acquiring new users.
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Holacracy & Flat Organization
Holacracy & Flat Organization
A “flat organization” breaks down the traditional hierarchy and removes its negative connotation, while “holacracy” is the business tool that facilitates its formation. Flat organizations place more emphasis on communication and collaboration, aspiring to a distributed decision-making process that gives each employee a voice. But this is a model that is difficult to implement.
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Mass Customization
Mass Customization
Mass customization is an initiative adopted by companies to embrace the increasingly diversified needs of customers. By offering customizable products and services, consumers feel engaged and can bring their creativity into play. Brands gain from this a boost in perceived value and the opportunity to fuel a positive word-of-mouth marketing.
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Coopetition
Coopetition
If you can’t beat them, join them. Coopetition is a business strategy that defines cooperative and competitive relationships between competing companies in the same young or high-growth market. The goal is to travel a stretch of road together to lower initial research and development costs. Once the desired results are achieved, the companies will return to being enemies as before.
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MVP
MVP
To the disappointment of all sports fans, this is not an article about Michael Jordan. In the language of business, MVP stands for Minimum Viable Product and indicates the version of a new product that has enough features to attract customers. In this way, a team can gather the most feedback with the least effort, improve the prototype, and validate its sale.
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Agile
Agile
Agile is an approach to software development designed to respond to change. Teams quickly analyze the context in which they operate, identify uncertainties faced, and figure out how to adapt to always move forward. Interaction between individuals comes before processes and tools; collaboration with the customer is more important than negotiating contracts.
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Bounded Rationality
Bounded Rationality
The best solutions always come to mind when it is too late. This is because human beings tend to make decisions on the basis of satisfaction rather than optimization. Bounded Rationality means that we are unable to think clearly and linearly, we proceed by trial and error and forget all the possible variables that affect the process. But we are also flawed.
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