Mixed Reality
Innovation Alphabet
Mixed Reality
In a nutshell
The truth of the future lies in the middle. Mixed Reality is set to emerge as a key technology for digital user experiences: combining aspects of Augmented Reality and Virtual Reality with the help of electronic devices, it allows physical interaction between objects or subjects in the real world and components of the virtual world. A 360-degree multidimensional experience.
Mixed vs augmented reality
Wandering between different realities
AR and MR are both immersive technologies, but this doesn’t mean they have the same features. Indeed, while augmented reality allows overlaying virtual objects on a real environment, users can’t interact with them as they could in real life. This capability is reserved for a mixed reality environment.
In fact, MR is an extension of AR that allows real and virtual elements to interact with one another and the user to interact with virtual objects as well. Wherever you look when wearing MR technology, the 3D content that you meet in the space will react to you the same as it would in the real world.
Since mixed reality and augmented reality maintain a connection to the real world, they cannot be considered fully immersive experiences. Conversely, when you deal with virtual reality, you are completely immersed in a digital world. Yet, VR does not share those elements of reality common to the other two technologies.
Application Fields
• Remote support and maintenance: Hybrid reality makes it possible to receive support from physically distant operators, who can thus intervene, for example, on the maintenance of an industrial machine without the need to be present in the physical environment.
• Retail: It is possible to recreate a display space overlaid with static objects, as if they were placeholders, which come alive once the interactive experience starts. Customers will be able to see the actual size of the single product. They can also, for example, see how an object will look in their living room, making it easier for them to make a purchase decision.
• Videogame: Players can defeat imaginary character in the game with real-world items they wield. With cameras, the surrounding environment can be scanned and used as the actual location of the game. The screen will show virtual friends and enemies embedded in the world with which we are familiar.
Do you have a Strategy & Innovation challenge to tackle? Let’s face it. Together.
C-levels from these companies (AND MORE) relied on my expertise to overcome thEIR CHALLENGES IN THIS AREA. And You can, too.
Can I help you?
Industries
• Mixed Reality in the IT industry: Microsoft HoloLens 2
HoloLens is a wireless Mixed Reality visor used in the workplace to operate efficiently and accurately without getting your hands dirty. It allows one to view, touch, grasp, and move holograms through a field of vision. With smart microphones and Natural Language Processing, voice commands work even in the noisiest industrial environments.
• Mixed Reality in the automotive industry
To improve operational processes, Toyota has included Unity’s real-time three-dimensional development platform in its automotive lifecycle. Vehicle data flows into Unity using Pixyz, software that allows one to import, prepare, and optimize CAD models quickly. In addition, Toyota is developing other Mixed Reality initiatives such as capturing CFD analysis (related to computational fluid dynamics) – previously a very daunting task – and greater understanding of vehicle functionality by inspecting its behavior while in motion through the use of HoloLens 2.
Stay in wonderland
Let me show you how deep the rabbit hole goes.
Check out more of the Innovation Alphabet:
Gamification
Gamification
Gamification is actually adding a game-like element to make more fun and engaging something that’s not necessarily a game. It’s all about turning a task that might be boring or difficult into a more enjoyable and motivating activity. You can also earn points, badges, and rewards for completing certain actions or challenges. Are you ready to play?
Dive In
Business Intelligence
Business Intelligence
A smart business means efficiency: Business Intelligence represents the ability to collect up-to-date data, present it in easy-to-understand formats, and deliver it in a timely manner to employees. Making data-driven decision-making and management processes leads to competitive advantage, reduces inefficiencies, and improves productivity and service at all levels.
Dive In
Artificial Scarcity
Artificial Scarcity
We often tend to desire what we cannot have. Or what we are in danger of losing: Artificial Scarcity is a strategy that flaunts a limited number of items that do not correspond to actual availability. The goal is to stimulate the perception in consumers that the stock of items is about to run out and thus create a need based on the “fear of being cut off” or the intention to buy the item in order to resell it at a higher price.
Dive In
Subscription Model
Subscription Model
A subscription model is a business tool that generates revenue by charging customers a fee at regular intervals. The company provides products or services to subscribers on a subscription basis, usually monthly or annually. In this way, loyalty has become more important than acquiring new users.
Dive In
Holacracy & Flat Organization
Holacracy & Flat Organization
A “flat organization” breaks down the traditional hierarchy and removes its negative connotation, while “holacracy” is the business tool that facilitates its formation. Flat organizations place more emphasis on communication and collaboration, aspiring to a distributed decision-making process that gives each employee a voice. But this is a model that is difficult to implement.
Dive In
Mass Customization
Mass Customization
Mass customization is an initiative adopted by companies to embrace the increasingly diversified needs of customers. By offering customizable products and services, consumers feel engaged and can bring their creativity into play. Brands gain from this a boost in perceived value and the opportunity to fuel a positive word-of-mouth marketing.
Dive In
Coopetition
Coopetition
If you can’t beat them, join them. Coopetition is a business strategy that defines cooperative and competitive relationships between competing companies in the same young or high-growth market. The goal is to travel a stretch of road together to lower initial research and development costs. Once the desired results are achieved, the companies will return to being enemies as before.
Dive In
MVP
MVP
To the disappointment of all sports fans, this is not an article about Michael Jordan. In the language of business, MVP stands for Minimum Viable Product and indicates the version of a new product that has enough features to attract customers. In this way, a team can gather the most feedback with the least effort, improve the prototype, and validate its sale.
Dive In
Agile
Agile
Agile is an approach to software development designed to respond to change. Teams quickly analyze the context in which they operate, identify uncertainties faced, and figure out how to adapt to always move forward. Interaction between individuals comes before processes and tools; collaboration with the customer is more important than negotiating contracts.
Dive In
Bounded Rationality
Bounded Rationality
The best solutions always come to mind when it is too late. This is because human beings tend to make decisions on the basis of satisfaction rather than optimization. Bounded Rationality means that we are unable to think clearly and linearly, we proceed by trial and error and forget all the possible variables that affect the process. But we are also flawed.
Dive In